May is for every business that makes our kids and staff their business.
Partner with us in May to raise funds for the more than 280,000 kids and families cared for at Rady Children’s Hospital each year and to show your appreciation for our hospital staff. We look forward to promoting and driving business to your organization within our widespread community, as May is our month-long initiative to support not only our patients, families and health care heroes, but also the businesses that make our work possible.
Upcoming May Means Business Events
Chicken Charlie’s
Chicken Charlie’s is generously donating 100% of sales to Rady Children’s on Wednesday 5/24
Shawarma Shack
On Tuesday 5/23 Shawarma Shack will donate 10% of all sales to Rady Children’s Hospital Tuesday 5/23
American Pizza Manufacturing
On Wednesday 5/24 American Pizza Manufacturing in La Jolla will donate 20% of all sales to the Hospital
Special Thanks to our Sponsors
Gold Sponsors:
Silver Sponsors:
Bronze Sponsors:
Custom Shirts of La Jolla
How you can join us through a cause marketing promotion
This May, your company can positively impact our entire community and help meet the greatest needs of our Hospital while benefiting from the spotlight we’ll be placing on the businesses that give back to local children and families. By becoming a cause marketing partner this May, you’ll offer customers the opportunity to support your business while raising funds for Rady Children’s Hospital, provider of care to 92% of the region’s children.
We look forward to working with you directly to build a cause marketing promotion that fits your business needs and goals. For a few examples of ways other businesses are participating:
Portion-of-Sale Promotion
Commit to donating a certain percentage of sales for the month and promote this to your customers. If a month-long promotion isn’t feasible, consider a week-long promotion instead
Example: For every purchase made in the month of May, our company will be donating 20% back into our community to Rady Children’s Hospital.
Rady Children’s Day
Choose a day where 100% of sales are donated to Rady Children’s Hospital. Promote this on your channels and create a buzz by getting local news outlets involved.
Example: 100% of all sales made at Jersey Mike’s on their signature Day of Giving are donated to Rady Children’s Hospital. This raised an average of $4,500 per location.
Signature Product Promotion
Feature a signature May Means Business product or service, where all or a portion of each purchase of that signature item is donated to Rady Children’s. You can create a new item or simply promote one you already have!
Example: Tiny Turnip has a signature “Catch a Cure” collection where 100% of profits from the sale of those items benefit Rady Children’s Hospital.
Employee Giving & Peer-to-Peer Fundraising
Host a virtual event for your employees with a Rady Children’s spokesperson to share the cause. Take it a step further and create a landing page on our website to encourage your entire network to donate to your company’s May Means Business campaign.
Example: Microsoft hosted a lunch & learn event about Rady Children’s Hospital, then encouraged employees to make a donation. The company matched each employee’s donation to show they were bought in to the cause too, raising over $8,000.
Matching Gifts
Encourage your network to donate to Rady Children’s and incentivize them by matching donations up to a certain amount. A matching gift plus social media promotion is a sure way to success.
Example: Quick-Dry Flood Services matched each donation made to their fundraising page over the span of a week and promoted this on social media to reach new audiences.
Donation at Checkout
Prompt customers to donate at check-out. You can do this physically at the register or through online purchases. Asking your customers if they can donate $1, $5 or round-up their change at check-out adds up for a big impact.
Example: During the month of May, Costco asks for donations at check-out and gives those who do a Rady Children’s icon to write their name on and add to the donor wall.
Host an Event
Now more than ever, people are looking for events to fill their calendar. Host an event where the proceeds are donated to Rady Children’s. Take it a step further and find sponsors for your event to raise even more for the kids!
Example: Host a virtual fitness class, cooking class, kid-activity, concert, etc. where the attendance fee is a donation.
Go Virtual
Engage your audience in a social media campaign. Using the power of social media, you can promote your business’ campaign, recognize matching sponsors and advertise digital deals or promotions.
Example: To grow engagement on social media, create a post where you will be donating $1 for every share, comment or like.
Sponsorship Opportunities
Please note that some sponsor benefits are time-sensitive and may not be available after production deadlines.
- Premier Sponsor in Healthy Kids Magazine and San Diego Business Journal
- Press release and stand-alone social media opportunities
- Recognition as sponsor in:
- May Means Business partner webpage with custom message and link back to your website
- May Team Rady Bulletin e-newsletter to more than 5,000 staff
- In-hospital digital messaging
- Placement of company logo on A-frame signage in Hospital garden area
- Opportunity to table at Well-Being Wednesday event in May for staff
- One-year fixed placement of corporate logo on home page of May Means Business website
- A check presentation in front of Hospital
- A Customized Partnership Benefit of your choice
- Stand-alone social media opportunities
- Recognition as sponsor in:
- May Means Business partner webpage with custom message and link back to your website
- May Team Rady Bulletin e-newsletter to more than 5,000 staff
- A check presentation in front of Hospital
- Recognition as sponsor in May Means Business partner webpage with custom message and link back to your website
- A check presentation in front of Hospital
- Recognition as sponsor in May Means Business partner webpage with custom message and link back to your website
Sponsorship at a Glance
| SPONSOR BENEFIT | Premier Sponsor $25,000 | Gold Sponsor $10,000 | Silver Sponsor $5,000 | Bronze Sponsor $2,500 |
|---|---|---|---|---|
| Premier Sponsor in Healthy Kids Magazine and San Diego Business Journal | ✅ | |||
| Placement of your company logo on the May Means Business landing page with a backlink your website | ✅ | ✅ | ✅ | ✅ |
| Check presentation ceremony in front of the Hospital | ✅ | ✅ | ✅ | |
| Opportunity to table at a Well-Being Wednesday staff event in May | ✅ | |||
| Recognition as sponsor in May Team Rady Bulletin e-newsletter to more than 5,000 staff | ✅ | ✅ | ||
| One-year fixed placement of corporate logo on home page of May Means Business website | ✅ | |||
| In-hospital digital messaging | ✅ | |||
| Placement of company logo on A-frame signage in Hospital garden area | ✅ | |||
| Stand-alone social media post with mentioned sponsor level | ✅ | ✅ | ||
| A customized partnership benefit of your choice | ✅ |
Reserve your sponsorship
To reserve your sponsorship or for more information, please contact Cassie Scott.
cscott2@rhsd.org | 858-966-8653
